Which one of the following networks refers to the key drivers of the new economy?
Select correct option:
Intranet & extranet
Extranet & internet
Intranet & internet
Intranet, extranet & internet
Question # 2 of 25 ( Start time: 05:34:14 PM ) Total Marks: 1
To ensure the effectiveness of segmentation, the segments should be measurable, substantial, accessible and which one of the followings?
Select correct option:
Precise
Stable
Economic
Reachable
Question # 3 of 25 ( Start time: 05:35:36 PM ) Total Marks: 1
Which of the following statements about rebates is?
Select correct option:
Refunds paid to consumers after a purchase.
Final consumer gets a producer's price reduction.
Offered but then never request the refund.
All of the above.
Question # 4 of 25 ( Start time: 05:36:42 PM ) Total Marks: 1
"Looking for new customers" refers to which one of the following concepts?
Select correct option:
Soliciting
Presenting
Prospecting
Soliciting
Question # 5 of 25 ( Start time: 05:37:58 PM ) Total Marks: 1
Following are the factors that influence consumer behavior EXCEPT:
Select correct option:
Cultural
Political
Personal
Psychological
Question # 6 of 25 ( Start time: 05:38:51 PM ) Total Marks: 1
A change in an individual's behavior prompted by information and experience refers to which one of the following concept?
Select correct option:
Learning
Role selection
Perception
Motivation
Question # 7 of 25 ( Start time: 05:39:12 PM ) Total Marks: 1
Which one of the following is a part of marketing functions?
Select correct option:
Standardizing and grading
Financing & Risk taking
Securing Marketing Information
All of the above
Question # 8 of 25 ( Start time: 05:40:02 PM ) Total Marks: 1
When a firm sets out to analyze, plan, implement, and control sales force activities through sales force management. What does it set and design?
Select correct option:
Sales territories
Sales force strategies
Team selling efforts
Promotional objectives
Question # 9 of 25 ( Start time: 05:41:26 PM ) Total Marks: 1
Which of the following sales management tool shows that which customers and prospects to see during the next 12 months and in which months as well as which
activities to carry out?
Select correct option:
Time-and-duty analysis
Sales force automation systems
Annual call plan
Sales quota plan
Question # 10 of 25 ( Start time: 05:42:47 PM ) Total Marks: 1
Which of the following are the three major types of vertical marketing systems?
Select correct option:
Corporate, contractual, and chain
Corporate, contractual, and administered
Administered, independent, and franchised
Corporate, contractual, and task
Question # 11 of 25 ( Start time: 05:43:42 PM ) Total Marks: 1
Which one of the following is an acronym of SWOT?
Select correct option:
Strategy, working, opinion, tactical
Strengths, weaknesses, opportunities, threats
Strategy, work, openness, toughness
Strategy, weakness, opinions, tactics
Question # 12 of 25 ( Start time: 05:44:10 PM ) Total Marks: 1
New product development starts with which one of the following step of new product development?
Select correct option:
Idea screening
Idea generation
Concept testing
Test marketing
Question # 13 of 25 ( Start time: 05:45:05 PM ) Total Marks: 1
Which one of the following represents large growing kid and teen market?
Select correct option:
Baby boomers
Generation-X
Generation-Y
Echo boomers
Question # 14 of 25 ( Start time: 05:45:50 PM ) Total Marks: 1
The type of salesperson that usually requires training in physical science or engineering refers to which one of the following salespersons?
Select correct option:
Trade salesperson
Missionary salesperson
Technical salesperson
Sales assistants
Question # 15 of 25 ( Start time: 05:46:45 PM ) Total Marks: 1
An effective form of direct marketing today is using the 30-minute television advertising programs for a single product to get instant feedback from
customers refers to which of the following concepts?
Select correct option:
TV advertising
Infomercials
Home shopping TV
Publicity
Question # 16 of 25 ( Start time: 05:48:07 PM ) Total Marks: 1
Maslow has a list of human needs from the most pressing to the least pressing. They include all of the following EXCEPT:
Select correct option:
Physiological need
Safety need
Need recognition
Self-actualization
Question # 17 of 25 ( Start time: 05:48:31 PM ) Total Marks: 1
Parents against drunk drivers are a group that acts to change attitudes and laws about driving under the influence of alcohol. This group primarily markets
which one of the following options?
Select correct option:
Goods
Ideas
Services
Political messages
Question # 18 of 25 ( Start time: 05:49:08 PM ) Total Marks: 1
A company’s total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and
direct-marketing tools that the company uses to pursue its advertising and marketing objectives. What is another name of communication mix?
Select correct option:
Direct marketing
Integrated marketing
Promotional mix
Competitive marketing
Question # 19 of 25 ( Start time: 05:49:48 PM ) Total Marks: 1
In contrast to vending machines which dispense only products, there are other systems that dispense information and take orders without direct human aid.
This system refers to which one of the following options?
Select correct option:
Kiosks
TV monitors
The internet
Cell phones
Question # 20 of 25 ( Start time: 05:50:57 PM ) Total Marks: 1
Which of the following group is focused by producer to sell their products?
Select correct option:
Final users
Intermediaries
The government
Competitors
Question # 21 of 25 ( Start time: 05:52:02 PM ) Total Marks: 1
If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely
use?
Select correct option:
Advertising
Publicity
Personal selling
Sales promotion
Question # 23 of 25 ( Start time: 05:54:37 PM ) Total Marks: 1
Which one of the following is a key building block for developing and managing customer relationships?
Select correct option:
Consumer expectations and customer satisfaction
Customer choices and product offers
Product performance and customer value
Customer value and customer satisfaction
Question # 25 of 25 ( Start time: 05:55:42 PM ) Total Marks: 1
Distribution of product to get it in the market refers to which of the following activities?
Select correct option:
Selling activities
Advertising activities
Promotion activities
Place or distribution activities
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